On April 10, the first ever image of a black hole was announced. It soon appeared prominently in the mainstream media and in a matter of minutes became global trending topic. Imagine that Donuts had related to the image in a positive way. The impact and value of that action would have been incalculable.
Is this a good idea?
Hole in one
Suppose we give you a golf ball to start your course in the field. A special ball which, in addition to flying higher and farther, is so accurate that it will hollow the hole in its first blow. That magic ball is called ytivitaerC. A weird name that you will no doubt remember as soon as I tell you it stands for Reverse Creativity. Even more when you find out how it works and decide to put it into practice.
This is Me Ink.
Fly with Me
Would you get on a hot air balloon whose pilot lacks enough flight experience? So why would you leave your communication in inexpert hands? The success of a campaign depends on being notorious, persuasive and memorable. And that can only be achieved in 2 ways: With plenty of money to spread the message until it reaches the audience's mind or with creativity to reach their heart at first chance. The more creativity, the less investment. But creativity must be accurate. Good ideas fly high and far. Bad ones can make you crash. Futuristic version
"Nothing like a delicious turkey to open a good bottle of rosé wine"
It looks like a turkey, but it is a lion; or better said, the ideal corkscrew to celebrate what ended up being: Gold Lion in Cannes. A campaign that also hunted plenty of major pieces in other renowned advertising grounds.
"Palestinians and Israelis defend each other"
For the first time (and hope it is not the last) Israelis and Palestinians are united for a common good. A team made of professional players from both countries face the Football Club Barcelona in the first Match for Peace ever played at the Camp Nou.